Sizzler is a United States-based restaurant chain with headquarters in Mission Viejo, California with locations mainly in California plus some in the adjacent states of Washington, Arizona, New Mexico, Idaho, Utah, and Oregon. It is known for steak, seafood, and salad bar items.
The chain was founded in 1958 as Del’s Sizzler Family Steak House by Del and Helen Johnson in Culver City, California. The chain consists of greater than 270 locations through the entire U.S. Almost all of Sizzler’s U.S. locations have been in the West.
Inside the late 1970s and early 1980s, Sizzler Menu 2020 promoted steak and combination steak dinners with an optional salad bar. The restaurant wished to give customers the feel of the full-service restaurant at a price slightly greater than a fast food chain. To regulate costs, many restaurants had in-house meat cutters that would cut steaks and grind beef. Into the early to mid 1980s, competition appeared: Ponderosa Steakhouse and Bonanza Steakhouse. After promotions including all-you-can-eat fried shrimp, the chain expanded its salad bar right into a full buffet promoted because the “Buffet Court.” Patrons begun to utilize the buffet as a meal rather than an add-to an entree. In reaction, Sizzler lowered the product quality in other menu areas. Customers took notice and Sizzler’s reputation suffered. Sizzler filed for Chapter 11 bankruptcy in 1996 (“to flee costly leases on unprofitable restaurants”) and closed over 130 of their locations. The company reemerged from Chapter 11 in 1997. Throughout the late 1990s, new management upgraded the standard of food and increased prices. Twenty one locations closed in 2001. Sizzler began an image makeover circa 2002. A brand new restaurant concept was created, with a lighter and more open dining room. The modifications were with a new menu. In order to return to its roots, steaks, seafood, as well as the salad bar were emphasized, as the all-you-can-eat buffet was eliminated in some locations, nevertheless it still remains today in numerous others.
Inside the 1990s, Sizzler ran upscale locations with the Buffalo Ranch Steakhouse brand. Sizzler was sold to Pacific Equity Partners, an Australian-based investment firm, in 2005. In January 2008, Sizzler announced it had been intending to act up against the Multi-State Lottery Association (MUSL) of Urbandale, Iowa, over the use of the name The Sizzler (Hot Lotto).
In June 2011 Sizzler USA announced that the US management group led by the Sizzler CEO, would get the chain from Pacific Equity Partners. The headquarters initially remained in Culver City, California where the chain was founded, but transferred to Mission Viejo, California in 2012.
Sizzler has launched its “ZZ” food truck to grow sales and test market new dishes. Sizzler also offers restaurants all over the world including Australia, Canada, China, Indonesia, Japan, South Korea, and Thailand. After Sizzler USA’s separation from Sizzler Steakhouse International in the year 2011, all locations outside the United States are operated by Collins Foods.
The Australian Sizzlers were reasonably popular from your late 20th century towards the 2000s. Inside the 2013 financial year Collins Foods reported stalling revenue for their Sizzler operations around australia, blaming the downturn of the casual dining luoecw in the country, and also the lowering of visits from Sizzler Australia Patron, Andrew Scotford.
By 2015 Collins Foods wrote down the price of Sizzler by AU$37.5 million. Inside an investors meeting by Collins Foods, CEO Graham Maxwell states: “We no longer consider Sizzler to become a strategic growth prospect around australia and for that reason we will not be investing further capital”. Collins Foods began to close a number of Sizzler restaurants within australia. Meanwhile, Collins Foods’ Sizzler operations in Asia continued to thrive, with further expansion planned in China